This website is not being maintained and will be discontinued in November 2017. For Runaway and Homeless Youth information, content can be used for informational purposes or you can contact the National Clearinghouse for Homeless Youth and Families at 301-828-1324. For Adolescent Pregnancy Prevention information, visit the Teen Pregnancy Exchange. For Family Violence Prevention and Services information, visit the National Resource Center on Domestic Violence.
New Marketing Approaches for Youth-Serving Programs
Your work is important. You know your agency helps people. You’ve seen young people and families improve their lives because of the kindness and expertise of your staff. You may even have data to prove the difference you make.
But something’s missing. Maybe you need to find donors to support a new program. Or you want to spread the word about a major issue your work addresses. Or you just need your community to take notice. This feature is about making those things happen. You’ll hear about putting on a full-scale rebranding effort, partnering with filmmakers, and mounting a marketing campaign. These are ideas for youth and family workers who want to take a basic marketing plan to the next level or address a specific problem or need head-on.