A Cleveland Program Brings Visibility to Youth Homelessness

A Cleveland man walks past a mannequin that resembles a homeless youth.
Cleveland youth-serving nonprofit Bellefaire JCB worked with marketing agency Doner to create the “Take a Closer Look” campaign. The Doner creative team volunteered its time to help Bellefaire raise awareness of youth homelessness.

In April 2014, the Cleveland-area agency Bellefaire JCB kicked off a month-long awareness campaign called “Take a Closer Look.” In locations around the city, they installed mannequins that resemble homeless young people.

Dressed in bright hoodies bearing messages like “I’m 12 and Hungry” and “I’m Missing and My Parents Don’t Care,” the figures attracted concerned passersby. Nearby cards shared statistics about youth homelessness and encouraged Clevelanders to post their impressions on social media and to visit Bellefaire JCB's website.

In this slideshow, we look at some images of the campaign. All photos by Gary Yasaki.

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