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A free ebook from The Network for Good, an online fundraising platform that connects donors with charities, can help you prepare for your organization's end-of-year fundraising push. One-third of all "annual giving" (donations received and spent in the same year) occurs in December, the guide's authors say, so "it’s critical that nonprofits have a game plan to be ready for this opportunity." Some of their advice:
Define clear and achievable goals, such as “Raise $20,000,” or “Add 200 new donors."
Make it easy for your supporters to give to your cause and share your appeals with others.