This website is not being maintained and will be discontinued in November 2017. For Runaway and Homeless Youth information, content can be used for informational purposes or you can contact the National Clearinghouse for Homeless Youth and Families at 301-828-1324. For Adolescent Pregnancy Prevention information, visit the Teen Pregnancy Exchange. For Family Violence Prevention and Services information, visit the National Resource Center on Domestic Violence.
1. Tell the audience exactly what they can do to help. Be concise and concrete in your messaging. "Asking the audience to complete one simple task is far more effective than asking for three different actions," the narrator says.
2. Choose campaign images with care. Human trafficking is a sensitive and oft-misunderstood issue. Victims of trafficking often have experienced a lot of trauma. So it's important to avoid images that my re-traumatize victims, reinforce misconceptions about trafficking or sensationalize the issue.
3. Use victim-centered messaging. The messages you choose should convey the resilience of survivors and provide hopeful, empowering calls to action.
4. Set clear goals and intended outcomes. Know how you plan to measure success, whether by tallying website analytics, media hits, hotline calls, requests for materials, increase in reports to law enforcement, and the like.