Shift Your Domestic Violence Awareness Campaign Into High Gear

A diverse group of young people standing shoulder to shoulder.

In observance of Domestic Violence Awareness Month this October, the National Resource Center on Domestic Violence (NRCDV) released a suite of resources and ideas to help boost campaign efforts. Whether your organization is large or small, tech-savvy or not, you'll find materials that meet your needs, interests, budget, and timeframe.

  • Key considerations. This year’s Domestic Violence Awareness Month campaign is entitled “Awareness + Action = Social Change.”  One goal of the campaign is to raise awareness of the many forms domestic violence takes through the #ThisIsDV social media campaign (PDF, 152 KB). Another goal is to highlight self-care for advocates, who are at high risk for experiencing secondary trauma. The campaign is also promoting discussion about the ways the anti-violence movement overlaps with other social justice movements. For example, there will be a webinar about prioritizing the needs of girls of color within racial and gender justice efforts.
     
  • Emerging campaign ideas. Attract attention and encourage involvement in your campaign using these seven innovative ideas. For Spanish speakers, the “Cambia el Estatus (Change the Status)” social media campaign addresses perceptions of domestic violence in Latino communities. "Flash mobs" are popular events for raising awareness, and there is a short guide to plan one of your own. There is also a guide to emulate the West Virginia Coalition Against Domestic Violence’s “Light in the Window” campaign, including variations of the original purple candle-themed event.
     
  • Traditional campaign approaches. Sometimes tried-and-true campaigns are the best fit for an agency’s resources. Whether your organization wants to tie purple ribbons, recruit advocates to create a “Silent Witness” display, or set up a Clothesline Project, these six resources provide helpful guides.
     
  • Graphics. Campaign messages are more eye-catching and engaging when accompanied by graphic designs and artwork. From hashtags to posters, as well as several campaign logos and images, there are 21 downloadable files available. Several images are available in multiple languages and file formats.
     
  • Engaging the media. If you’re planning to use media coverage to spread your campaign’s efforts there is a wealth of available resources to help you develop an effective message. Four documents provide guidance for working with the media, covering topics such as ‘media terminology’ and ‘how to generate media coverage.’ To make messaging easy, there are 13 sample talking point forms as well as a blank template. If you need to prepare a survivor for public speaking, be sure to watch the 5-minute video featuring Kenya Fairley, the Program Director at the NRCDV.

More on Domestic Violence and Dating Violence

Publications discussed here do not necessarily reflect the views of the National Clearinghouse on Families and Youth, the Family and Youth Services Bureau, or the Administration for Children and Families.

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